Ideas for advertising but keeping the professional image:

1. Relevancy: Patients DO search their problems online before they go to doctor. Being there at the right time when they are researching and providing right information.

2. Word of mouth is obvious but needs to give patients something to talk about Educating target market by giving tips and information and subtle brand recognition

3. Actively handing out tips and information to target audience

4. Organising events for doing something for the target market for free

5. Working towards a better cause such as donations or work towards something very relevant to the target market

Some not very well researched examples for dentist, these could be double checked by a dentist:

1. Managing blog and social media, SEO optimisation

2. A special care, exceptional patient experience, a mobile app that makes patient’s life easier, or any other idea that makes people talk about their experience with your clinik

3. Tips for handling toothache for your kids

4. One weekend free tooth checking for kids of the neighbourhood

5. Raising money for dental health of community

Dr Steer, a GP in Victoria and member of the Royal Australian College of General Practitioners’ national standing committee on GP advocacy and support, says providing information about changes at a practice, such as new doctors or services, and disseminating important details about community health risks, are legitimate reasons for doctors to advertise.

Online presence can have a profound effect on the success of your medical practice. With the majority of patients first taking to the Internet to research physicians before scheduling an appointment, the importance of online presence in the medical industry have never been greater. Is your practice doing all it can to ensure to ensure online success? Good online presence involves much more than a functional website. Search Engine Optimization (SEO) is just one of the many methods you can use to elevate your practice’s online presence to new heights. 

What is SEO?
Competition is quite fierce within the medical industry. Your physicians may be among the best in town, but newcomers won’t be able to locate you unless your website is optimized for search engines like Google, Bing and Yahoo. Not only is a user-friendly website imperative for showcasing your services, but it can serve as a gateway to new business. Excellent SEO can put you at the top of the list when users search for doctors or dentists in your area. A variety of factors contribute to good SEO practices, including content, back-links, and the proper use of keywords, to name a few. This type of competitive advantage is well worth the investment of a SEO professional who can revamp your site.

How can SEO help my practice?
An investment in SEO can be the best type of advertising for your practice. A SEO consultant, for example, can evaluate your website’s current practices to pinpoint possible improvements.

If your website doesn’t include a blog updated on a regular basis, you might want to consider starting one. Blogs can serve a wonderful purpose in providing opportunities for SEO. However, only quality content will help attract visitors. Useless information isn’t impressive, and nor is repeat content pulled from other sites. Opt for original, engaging content to attract visitors.

Keyword Research
Good SEO practices are hard to conduct if you aren’t using the right keywords. It can be a daunting task to come up with keywords with